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250,000 people gather for Rototom Sunsplash’s ‘Reggae for Freedom’

 Rototom Sunsplash 2016 –  ‘Reggae for Freedom’

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The song of unity, multiculurism, freedom and respect that has given voice to the 23rd edition of Rototom Sunsplash under the slogan ‘Reggae for Freedom’. The eight days of the festival  in Benicàssim opened its doors to over 250,000 people from 80 different countries, with Spain, France, Italy, UK and Germany the most popular.

The days that resonated the most with the public were Tuesday 16th of August, when Damian ‘Jr Gong’ Marley played and all the available camping zones were full, as was the case on Thursday 18th, a date when, for the first time in the history of the festival, when no further tickets could be sold 2 hours before Manu Chao La Ventura took to the Main Stage.

Turning to the impact this had on the retransmissions of the different activities across the five streaming channels that were available this year, more than 1.3 million people from over 100 different countries from all corners of the world watched the day to day life of Rototom live and direct, as many on the website as on Facebook.

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Together with Spain, Italy, France and England, people also connected from countries as far away as USA, Australia, India, Russia, Malaysia, Indonesia, Algeria, Brazil and in general, the whole of Europe and Latin America.

As for Social Media, the festival’s Facebook page had a reach of more than 5 million people, with over 1.5 million interactions. On Twitter, the number of views exceeded 470,000 and on Instagram more than 28,200 new followers were gained.

A meeting for the whole public
The reggae festival was also strengthened as a meeting place of special interest for people of all ages.

This year 18,200 kids under 13 enjoyed the activities at the festival, 2,000 more than last year. In addition, 9,800 people over 65 and 8,800 people with disabilities (2,800 more than the previous edition) experienced Rototom Sunsplash.

It was an experience that on this occasion offered 18 hours of uninterrupted concerts, shows, conferences, workshops and other cultural events, as many in its seven stages on the festival site and beaches, as in its ten non-musical areas, where there were more than 430 activities this week. It averaged a daily offering of over 50 events.

Following the end of its 23rd edition, Rototom Sunsplash had began preparations for next year’s event, in the festival areas at Benicàssim



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