Christopher Ellis, the soulful reggae crooner affectionately referred to as the singing wizard, returns with a new single “Rub A Dub”. Thrilling his fans across the world, this single hit a nostalgic tone with memories of the golden lover’s rock era and the video does the same.
“The concept was to bring back an old school 80’s 90’s style into a modern mix of dancehall and reggae culture. We captured the elements of record shop as well as male and female dancers dancing as couple” says director Xtreme Arts. For this video there were a few key locations that have been very instrumental in the history of reggae; Studio One downtown Kingston, Tuff Gong Waterhouse and Randy’s Record shop, which was also a renowned location to record music for Christopher Ellis father, Alton Ellis and many other artists.
The single was produced by Damian “Jr Gong” Marley who created a stellar classic riddim and an eerily sharp, but smooth, melodic arrangement. Similarly, to the track, the video manages to feel like a lover’s rock moment straight out of the 70s. The impromptu flyers distribution in the town calling persons to come and enjoy the vibe while couples enjoyed each other company on the dance floor is so reminiscent to the 70s, 80s and 90s.
Ellis takes listeners far beyond just a good jam, but he also uses his video to paint a picture to engage them in a deeper examination of how music is played in the present compared to the golden era, along with how people enjoyed music then compared to now. He hails the virtuosity associated with authentic Jamaican culture, all the while contrasting good music to love-making in a poetic way only Jamaicans do. This new single accompanied by the video is sure to bring back some of the vibes sorely missing from the sound and dance/party culture of Jamaica.